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eBook details

• Title: Investigating the Presence of Transfer Pricing and Its Impact in U.S. Airline Mergers.
• Author : Academy of Marketing Studies Journal
• Release Date : January 01, 2011
• Genre: Business & Personal Finance,Books,
• Pages : * pages
• Size : 280 KB

Description

INTRODUCTION For those that remember travel in the early days of the airline industry as "romantic", the recent cost cutting methods within the industry are unwelcome. From cutting free soft drinks on flights to charging for checked baggage, and seat selection, U.S. airlines are pulling out all of the stops to remain solvent in an increasingly difficult industry. On April 15, 2008, two of the country's largest carriers took further measures to remain solvent when they announced that they intended to merge in a $3.1 billion deal (Isidore, 2008). On October 29, 2008, the carriers received official approval from the Department of Justice to restructure their two business models into the world's largest airline in an attempt to cut inefficiencies and boost profitability (Corridore, 2008). Thus began what many see as the new era of the "mega airline."

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